Everyone knows the importance of a business plan, but many entrepreneurs don’t understand that marketing plan is also vital. In contrast to a business plan, marketing plan focuses on acquiring and retaining customers. It is a strategic plan that includes facts, numbers and objectives. A marketing plan is an action plan.The steps includes: Carrying out …
How to develop a marketing plan for a new product/business Read More »
“if man is not to resort to rebellion, man’s right is to be respected”. – United Nation declaration of Human Right #EndSars movement is a protest that triggers a spontaneous agitation for an end to police brutality and abuse. This was embarked on by a ‘leaderless’ collective of young Nigerians within and outside the country. …
Many years of spending too much without a matching result to show for it has continued to increase our debt, place more tax burden on Nigerians and encourage corruption. Limited Government is key.
A former United States President, John Quincy Adams once said “if your action inspires others to dream more, learn more, do more and become more, then you are a leader.” It therefore means that the ability to inspire another person apart from yourself is a great requirement of a leader No matter your organisation or …
It is no longer news that the Federal Government of Nigeria has increased the price of Premium Motor Spirit otherwise known as fuel as well as that of electricity. This has triggered reactions from the citizens and pockets of protests in some states of the country. Ordinarily, it is expected that the Invisible Hand, that …
MANIPULATING THE INVISIBLE HAND: HIKE IN FUEL AND ELECTRICITY PRICE IN NIGERIA Read More »
On the 5th of September, 2020, 33 leaders from 13 states within Nigeria gathered virtually, for the 2020 Leadership Forum. The forum shared best practices for emerging leaders with a session on the values of liberty. The discussions; brainstorming and lectures highlighted the need to establish a network of leaders who will work to …
A time for the private sector to drive the economy while government calms down on regulations that stifle growth. The collapse in oil prices coupled with the COVID-19 pandemic is expected to plunge the Nigerian economy into a severe economic recession, the worst since the 1980s, according to the latest World Bank Nigeria Development …
The last has not been heard from the love lost relation between Nigeria and Ghana. First was the destruction of the Nigerian embassy on the 19th of June this year and now is the recent closure of shops own by Nigerians in Ghana. According to Mr. Chukwuemeka Nnaji, the President of Nigerian Trade Union …
WOES OF NIGERIAN TRADERS IN GHANA AND THE FATE OF AFCTFA Read More »
A startup’s income in the first 3 years of operation should as much as possible be reinvested as these funds are used to expand the business. There is a tendency for entrepreneurs to think that all the money a business makes is theirs just because they started and raised funds for the business. This is …
