RESEARCH

Climate Change: Youths in Charge

Global warming, Sea ice melting, these terms have gained attention due to the prevailing climate change.  Africa suffers more even though it contributes less compared to other parts of the world. It is usually vulnerable when the effects of climate change occur. Take for example the Democratic Republic of Congo where earthquakes happen every now …

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AgroTechnologies

The Effects of Crowding Out on Nigerian AgroTech

In recent years, a growing number of agritech companies have begun offering digital solutions to address the challenges faced by smallholder farmers in Nigeria. These solutions aim to improve smallholder farmers’ access to financial services, farm inputs (e.g. as good quality seeds), fertilisers, insecticides and pesticides, and equipment (e.g. tractors), as well as provide other …

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Porter’s Five Model: An Analytical tool for Small Business

In a challenging or difficult business environment or market, Michael Porter’s 5 model is a popular marketing tool that helps business owners and managers to remain competitive. The Porter’s 5 Model Porter’s 5 Model is a framework for analyzing a business competitive environment. It looks at the attractiveness and potential profitability of a business industry …

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HOW TO DEVELOP A MARKETING PLAN FOR A NEW PRODUCT/BUSINESS

Everyone knows the importance of a business plan, but many entrepreneurs don’t understand that marketing plan is also vital. In contrast to a business plan, marketing plan focuses on acquiring and retaining customers. It is a strategic plan that includes facts, numbers and objectives. A marketing plan is an action plan.The steps includes: Carrying out …

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PORTER’S FIVE MODEL: AN ANALYTICAL TOOL FOR SMALL BUSINESS

In a challenging or difficult business environment or market, Michael Porter’s 5 model is a popular marketing tool that helps business owners and managers to remain competitive.   The Porter’s 5 ModelPorter’s 5 Model is a framework for analyzing a business competitive environment. It looks at the attractiveness and potential profitability of a business industry …

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Porter’s Five Model: An Analytical tool for Small Business

In a challenging or difficult business environment or market, Michael Porter’s 5 model is a popular marketing tool that helps business owners and managers to remain competitive. The Porter’s 5 ModelPorter’s 5 Model is a framework for analyzing a business competitive environment. It looks at the attractiveness and potential profitability of a business industry sector. …

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ecommerce, selling online, online sales

How to develop a marketing plan for a new product/business

Everyone knows the importance of a business plan, but many entrepreneurs don’t understand that marketing plan is also vital. In contrast to a business plan, marketing plan focuses on acquiring and retaining customers. It is a strategic plan that includes facts, numbers and objectives. A marketing plan is an action plan.The steps includes: Carrying out …

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MANIPULATING THE INVISIBLE HAND: HIKE IN FUEL AND ELECTRICITY PRICE IN NIGERIA

It is no longer news that the Federal Government of Nigeria has increased the price of Premium Motor Spirit otherwise known as fuel as well as that of electricity. This has triggered reactions from the citizens and pockets of protests in some states of the country. Ordinarily, it is expected that the Invisible Hand, that …

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