Month: November 2020

Porter’s Five Model: An Analytical tool for Small Business

In a challenging or difficult business environment or market, Michael Porter’s 5 model is a popular marketing tool that helps business owners and managers to remain competitive. The Porter’s 5 ModelPorter’s 5 Model is a framework for analyzing a business competitive environment. It looks at the attractiveness and potential profitability of a business industry sector. …

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ecommerce, selling online, online sales

How to develop a marketing plan for a new product/business

Everyone knows the importance of a business plan, but many entrepreneurs don’t understand that marketing plan is also vital. In contrast to a business plan, marketing plan focuses on acquiring and retaining customers. It is a strategic plan that includes facts, numbers and objectives. A marketing plan is an action plan.The steps includes: Carrying out …

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Man holding flag

#ENDSAR PROTEST: BETWEEN RIGHTS AND INTERESTS

“if man is not to resort to rebellion, man’s right is to be respected”. – United Nation declaration of Human Right #EndSars movement is a protest that triggers a spontaneous agitation for an end to police brutality and abuse. This was embarked on by a ‘leaderless’ collective of young Nigerians within and outside the country. …

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MANIPULATING THE INVISIBLE HAND: HIKE IN FUEL AND ELECTRICITY PRICE IN NIGERIA

It is no longer news that the Federal Government of Nigeria has increased the price of Premium Motor Spirit otherwise known as fuel as well as that of electricity. This has triggered reactions from the citizens and pockets of protests in some states of the country. Ordinarily, it is expected that the Invisible Hand, that …

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